Recently we introduced a new set of expressions to the Blogger templating language, designed to let you customize the HTML of each post and page on your blog. We’ve gotten great feedback on them, so we figured we'd offer even more.

Blogger's template engine is powered by a flexible editing language, consisting of a set of Widget Tags which use expressions to conditionally change the output HTML for each post and page on your blog.

You invest a lot of time in your blog, making sure it fits your personal brand and style. And a big part of making it your own comes from what you call it and where it lives. Blogger has long let you host your blog on a custom domain, so that you can give it any URL you choose.

Adding pages to your blog can be a great way to organize content - like ‘About me’ or ‘Advertise’ sections. To make managing pages easier, we redesigned the ‘Pages’ tab in the Blogger dashboard to make it look and feel more like something you’re already familiar with: managing posts.

The holiday season is here and retailers are spending more on online advertising to promote their products. Your blog has valuable space and you can earn some extra money by placing Google AdSense ads next to your content.

Notifying your followers that you've published a new blog post not only gets the conversation going, it encourages them to reshare your content with others. In this way it's critical for growing your blog's audience and engagement. But it takes time. And we want to give you that time back.

From time to time, we like to highlight bloggers who successfully use Blogger and other Google products. Today we're featuring how Kelly Saks from Kelly's Kloset reached a wider audience with Blogger and Google+.

Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day.

Cross-posted from the Google Official blog

Posted by +Yonatan Zunger, Principal Engineer

Reading and responding to comments can be one of the most rewarding aspects of blogging. Not only do they help you connect with your readers, they can also inspire later blog entries.

Posted by: +Samantha Schaffer and +Renee Kwang, Software Engineer Interns.

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