Guest post by David Kutcher

Editor’s note: We invited David Kutcher, an innovative web developer from Northampton MA, to write a guest blog post to share how he uses Blogger to create robust, beautiful and easy to use websites for his clients.

Hi, my name is David Kutcher. I own Confluent Forms LLC, a graphic design and custom web-based software development firm in Northampton, MA. We specialize in creating gorgeous and engaging websites with custom content management systems. As curious as it made sound, we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. Blogger provides a ton of functionality and design freedom for our clients, and not just for blogs!

You’re probably thinking: “what? using blog software for a website?”. I know - it sounds a bit unconventional, but it’s true.

I think that most users do not realize the value and flexibility that Blogger offers, including free hosting, complete customization, personalized domain options, WYSIWYG editor and more. Because Blogger is a Google product, you can also easily integrate with other Google services such as: Google Analytics, Google Docs, AdSense, Picasa and more. All of this is available free of charge while providing a simple, easy authoring environment for the small business owner.

As a web development firm, Blogger provides us with a different value proposition. When we pitch a Blogger-based solution to a client we can provide services at a lower price point while still maintaining full creative freedom. I don’t need to set up a paid hosting account for my client, worry about security patches or upgrades, or be concerned about system uptime and availability. Finally, I can easily transfer ownership and management of the site to my client, or, continue to keep us both as co-administrators.

It can be hard to envision a platform’s potential from a list of features so here are a few examples of what we’ve achieved with Blogger.

I hope the examples above have opened your eyes to some of the possibilities of what you can do with your Blogger site, or maybe encourage you to give Blogger a try for your website solution. A longer, more in-depth version of this post is available on our blog. My company is lucky to have an exceptionally talented designer that isn’t afraid to push us, but even if you don’t have the ability to create an entirely new site template, perhaps this will encourage you to explore the underlying code of your site and to customize some of the small details to match your vision for your site.

Happy designing and coding!