Posted:
A few months ago, we introduced a feature called Following, which lets readers publicly subscribe to your blog. Since then it's been incredibly successful: nearly three million communities in 39 languages have followers, and every second of every day, a reader follows a blog.
But your readers come from across the web, from Yahoo, AOL, WordPress, Typepad... not just Blogger. That's why we're excited to announce that we've integrated Blogger Following with Google Friend Connect.
Friend Connect encourages readers to use one account (whether it's a Google account, a Yahoo, AIM or OpenID account) to follow any site - a Blogger blog, a WordPress blog, or any other site that has incorporated Friend Connect. Each site that a follower joins will show up on their Friend Connect profile. Now your blog will benefit from increased exposure as your readers interact with other sites around the web - and their friends see your blog listed as one they've chosen to follow. (Check out how to follow a blog)
Blogs that are using the Following feature have automatically been migrated to Friend Connect, so you don't need to do a thing. And be sure to stay tuned - over the next several months, there are a number of additional features coming to Blogger as a result of today's Friend Connect integration.
One note for readers who previously followed one or more sites with Blogger Following and joined one or more sites with Friend Connect: you can decide whether or not to show the sites you've joined via Blogger Following and Google Friend Connect in your Blogger profile. By default, we have turned the "Show blogs I follow in my Blogger profile" option off. If you change your mind, here are instructions for making this list of sites public on your Blogger profile.
Update Feb. 26, 2009: For sites whose follower counts have decreased, here is an explanation that goes into more detail about the decision to make certain followers private.

Posted:
Over the years we've heard lots of great ideas for promoting your blog, and have been compiling them here as a handy reference. From simply adding links to enabling cool newer features such as Following, we're always happy to update the page when we stumble across something new.

Our latest addition comes from our friends at TypePad, who have put together a great video on How to add your blog feed to your Facebook profile. After trying this ourselves, we've found that integrating your blog feed into your Facebook profile can be a really effective way to keep your friends updated on the latest from your blog.

So if you've been looking for slick new ways to expand your blog's audience, check out the video and give it a shot!